The merits of outdoor advertising

Based on a survey conducted by the Advertising Association last year, of the £16,777 million that was spent on advertising in the UK, 5.05 per cent was spent on outdoor advertising – more than what was spent on radio advertising, consumer magazine advertising, cinema advertising, and internet advertising. The figure clearly shows that outdoor advertising really works.

Start-up businessmen and entrepreneurs may balk at this information, thinking that they do not have the funds and resources to spend on outdoor advertising.

But outdoor advertising doesn’t necessarily have to be equated with astronomical advertising budgets.

Take for example a brick-making company located in an industrial estate that is visible from a main road at the outskirts of the city. What could be a bare side of a wall that motorists ignore during their drive can be transformed an effective and yet low-cost outdoor advertising opportunity for the company. Now each person who sees that advertising from the motorway is transformed into a potential lead.

It’s a fairly simplistic solution but one that is very effective and also very cost efficient. And yet businessmen are losing a fair amount of business because of inadequate or even non-existent outdoor advertising. Even a banner advertising your company incorporation, product or service is already quite effective and you only need to spend a small amount for it. Further improve that advertising to a full color mesh façade that details your company’s products and services and inviting people to come in and inquire further and you can definitely increase your customer leads a few notches more.

Whether you want to promote a product, a service or an event, the opportunities that are presented by attractive, cost-efficient and arresting outdoor advertising is quite huge. Here is another real world example. You have seen the many bars and nightclubs that dot the city. Ask yourself how often you have decided to put off going into one of those establishments simply because you do not know what to expect when you do get inside. Would it be a rave, a retro party, hard house, chill out, or foam party? You are practically going through a merry go round of possibilities because, from the outside, you do not know what is going on. The solution is quite simple, put a prominent banner over the door that can be easily changed depending on what the theme of the party is! It is very affordable, easy, and incredibly useful. Unfortunately, tactics like these are also often overlooked.

The opportunities that are presented for helping potential customers make informed decisions while also giving them information about your company incorporation through outdoor advertising is huge and all it takes is some creative use of the space available to you.

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