Starting a Business: Tips on putting up a website

Company registration also means doing a lot of preparations in terms of the tools you will need to sell your products and services as well as to promote the goods you sell as well as your company. Generating corporate equity – that is developing your company’s reputation – is a vital part of business success.

One of the mot effective ways of generating interest in your goods as well as your company is by setting up a website. An effective website can clearly bring across your message to your customers as well as work seamlessly with your company’s strategic business plan.

Here are some reminders to help you make the perfect website:

Do not forget your objectives. Ask yourself what the purpose of your website will be. Will you use it to sell products or attract new customers? Do you want to provide customer-centric information? List down what goals you want to set for your website and try to achieve them. Look at your business plan to see if your goals are complementary to your business objectives and your company’s vision.

Always use fresh content. Encourage repeat visits to your website by vigilantly keeping your website up to date. Offer fresh content so that visitors will have something to look forward to when they visit your website.

Make it easy to load. Websites that take ages to load turn off visitors. Make your website load swiftly by using small graphics or small clusters of graphics. Don’t use complex graphics that will just bog down load times. Also be conscious about your text. Eliminate dense text blocks or overly long lists that would require a visitor to scroll down too much.

Stress important information. If possible, put as many listings of your phone number, address, email address, and/or order information for your products throughout the website. That way, visitors won’t have to look around for a way to contact you.

“under construction” is a no-no. Refrain from using “under construction” pages. If a page is not yet finished then don’t put it online. If you want to put a little excitement for a feature that will soon appear on your website, use a “coming soon” icon instead.

Keep your audience in mind. Design and build content for your website with your audience in mind. Your website’s look and content voice must be appropriate for the market you want to penetrate. There’s no sense in having a zippy, MTV-style website when you’re selling canes for senior citizens.

Present a “clean” website. Remember that your website’s visitors are not beta testers. Meticulously look for dead links, proofread your content, identify typographical errors, poor grammar and amateurish sentence construction. These errors can affect the professional image you are trying to project to your audience.

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